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> That's essentially every news source that isn't purely propaganda with billionaires footing the bill for its dissemination.

I guess if you're feeling optimistic an argument could be made that the public broadcasting services of various nations provide a counterexample, although their political independence/status as maybe-not-propoganda is frequently contentious. The emergence of various low-budget OSINT-type outfits like Bellingcat is another indication that the future of investigative reporting doesn't necessarily have to exist within the current framework of media as ad-driven profit engine. Mass connectivity cuts both ways: obtaining and synthesizing relevant info is a lot easier when you can go pull videos of war crimes off of Twitter instead of shipping out an expensive war correspondent. Of course, I don't mean to suggest that this sort of thing will ever be a complete replacement for old-fashioned professional journalism.

> ads have been the main reason information has been available to average people for literally decades now, dating back to print and broadcast media in the 20th century.

One significant difference between then and now is that the cost of distribution of information is approaching zero. In the 20th century, much of what your newspaper's ads were funding was the physical newspaper itself. Broadcasting equipment was prohibitively expensive and you had to go through the FCC (and hope you were one of the ~epsilon sanctioned outlets) to not get shut down. Today, any CDN will happily sell you the bandwidth for millions of page views for a song. This definitely doesn't mean that good journalism is free to produce, but there's a lot of overhead that was being supported by the ad model that doesn't necessarily apply these days.

I agree that some form of revenue replacement is in order, but I hope that these and similar considerations mean that the gap that needs filling is smaller than a naive "well, ads made this much in FY 2018, better spin up micropayments for 100% of that" analysis would suggest.



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