It's an uncanny valley of food. It tries so hard to simulate meat that it emphasizes its fakeness. Personally I prefer a simple vegetable patty that's not trying to be what it is not.
I thought all veggie patties to date have fallen into the "uncanny valley of food," whereas the Impossible patty is intended (and purported) to cross it entirely.
People eat too much meat. The closer meat alternatives taste to actual meat, the more people will switch. So I strongly support innovation in this space.
The best I’ve had are nut cutlets or nut burgers. Stuff based on chickpeas can be great, basically a falafel burger. Falafels are awesome. There used to be a cafe on Charing Cross Road in London that did great vegetable fritter, served in a pita bread with salad, hummus and chillis.
Those are all fine foods, for me it’s not that veggie alternatives to meat don’t exits. They do and some of them are fantastic. It’s about variety. Giving up meat fur me would be a bit like giving up all nut cutlet/falafel type stuff and all other meat except chicken. I’ve not tried these new faux meat burgers, but will when so get the chance.
What's weird about their patty?
And what's stopping you from trying?