It looks good. Of course the real question is whether it's just lip service to look good, or whether the company as a whole really wholeheartedly embodies these values. From what I heard from Google employees online, in a lot of situations political power plays still trump other values like compassion and empathy.
For example, as a society, we are constantly reminding people to not drink and drive. There are still people doing it all the times. That doesn't mean telling people not to drink and drive is a lip service to look good. There can be bad apples anywhere. The fact that they try should be viewed as a positive, not a negative.
I agree focus should be on the positive. At the same time it's important to call out hypocrisy. Big companies oftentimes like to tout guidelines they don't actually follow.
For example, every company nowadays acts like they're big on diversity. Usually they do it to avoid getting sued. But really getting behind empowering women in the workplace does not often factor into any decision-making by HR or management.
One could argue that it is a lip service that was say that as a society yet do not work to improve public transit or take the extreme but reliable step to put breathalyzers in all vehicles.
I find using the "RACI" terminology (slide 16) consistently, both during project planning and execution, helps cut through ambiguity and misunderstanding of who is going to do what. The "Responsible" and "Accountable" roles are a little confusing because the words often synonyms. I remember them as "R" are the people doing the "Real work" and "A" is the manager whose "Ass is on the line" if the project fails. :)
I just recommended it to a mentee today in an email. An exec at a former company loved it, and at first I thought it was goofy, now equally love it. Simple, sweet, very effective.
This is an example from https://rework.withgoogle.com/guides/