>Like, as far as I can tell, this completely fails to provide attribution data that advertisers can trust at all because it relies totally on the honesty of software installed on end-user devices.
Which is great for Apple, since their bread and butter is locked down devices that users can’t tamper and they can presumable do a better job of filtering bad actors.
Which is great for Apple, since their bread and butter is locked down devices that users can’t tamper and they can presumable do a better job of filtering bad actors.