On: Apple's WebKit team proposes a way ads can be measured while maintaining privacy

[awinder]

  this completely fails to provide 
  attribution data that 
  advertisers can trust at all 
  because it relies totally on the 
  honesty of software installed on 
  end-user devices

Is that really much different from today’s world? Don’t many of these conversion tracking systems rely on links that could easily have spoofed data sent?

[zenexer → awinder]

Not really. It’s a lot easier to heuristically validate link clicks when you can correlate them with a massive trove of other data about the visitor, which is exactly what companies like Google do.