The article observes that people tend to ignore facts when it threatens their identity. Therefore, it seems like the way to change people's minds is to proactively find ways to remove the threats to their worldview and/or helping them to find other worldviews that meet their needs.
That's, for example, the issue I have with Richard Dawkins. His job is supposed to be promoting science, but by actively using it as a weapon to try to attack people's worldview he makes people more likely to reject science.
That's, for example, the issue I have with Richard Dawkins. His job is supposed to be promoting science, but by actively using it as a weapon to try to attack people's worldview he makes people more likely to reject science.