Tracking people is like 90% of what every organization does. It's why we have names, phone numbers, addresses, id numbers, license plates, etc. "Tracking people = bad" is an untenable assumption.
Perhaps I'm not being clear. "Tracking people involuntarily" might be bad. "Tracking people unnecessarily" might be bad. But they will be bad because they are involuntary and unnecessary, not because they are tracking people.