Not too sold on the price but it will download 12 games every month for you, if I read that correctly. That is pretty cool. The crank mechanism seems silly but with some creativity perhaps you can do interesting things with it, like fishing.
Game releases for Season 1 are said to be weekly, not monthly. I didn't see mention of more Seasons. They say they have a C/Lua-based SDK which sounds interesting.
Personally I think it would be cool if it had an FPGA on board for offloading and being a bit more consol-esque (=fun) but logically it's probably just a big old ARM core SoC driving the display directly.
