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Maybe the biggest effect of metered usage will be more emotional than rational.

Most people don't appreciate that 30 minutes editing Google Docs consumes 100x less data than a 30-minute Skype audio call. And the Skype call consumes 100x less than streaming a Netflix movie.

With flat-rate pricing there's no urge to conserve. But when there's a cap or penalty pricing people will almost certainly use less of everything.



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