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There's both of them.

Google Tools, Social Networks like FB and Tinder are like Odysseus' Sirens - they lure the sailors in with some promises for free to shipwreck them and drive them into addiction so they control the mindset of people (your being influences your state of mind and vice versa).

And then there is really bad alien predators who have set up a shitload of nets to get you when you are not carefully enough. When they have you you are probed (think of the Borg) and if you're a "valuable target", whatever the goals of this predator are, you'll be assimilated (taken into a bot net), milked like a cow (assets/data is stolen) or abused and thrown away (they use you to get to a higher valued target).



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