You're not being negative, that's super useful feedback. We're using Oya internally but are still struggling with making it 100% (or even 80%:) clear what it is that it does. :)
Perhaps I'm not your target audience which is just fine. But I would suggest to make some example of real world issues that Oya solves.
Right now it just felt way too generic and the silly marketing is not really helping. It could help to explain who will view you as a hero when using your product instead of just being a hero in the general sense, which is clearly not the case.
It's best balanced with the feedback of people that have the opposite opinion. I don't think there's anything wrong with it. Being a hero is ingrained into our culture, and I think comic book culture is a net win for society, but if you hate comic books and seeing the term hero bandied about, that's fine. To each their own. But I will never be annoyed by it.
