After doing 10-20 of those interviews, I got pretty good at coming up with an internal "pain scale" - where this particular problem sits in terms of overall pain the customer is experiencing, and thus how much they are willing to commit to solving the problem.
After doing 10-20 of those interviews, I got pretty good at coming up with an internal "pain scale" - where this particular problem sits in terms of overall pain the customer is experiencing, and thus how much they are willing to commit to solving the problem.