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You're right but whatever it is, that's what "brings in the bacon" for a lot of businesses.


pricing is an entire industry of it's own, with conferences and such

I see it like advertising - one part of the chain of value, and ensuring that a responsible and fair transaction occurs

Production: control of how something exists

Project management: control of when something

Advertising: control of how you become aware of something

Pricing: control of how you take ownership of something




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