Id argue that Fox is a better brand than Hulu. As long as their trademark for "Fox Cable Networks" allows them to use the word FOX, they would be better off with a dual branded app. Or make Hulu the portal that allows you to buy/manage your Disney+/Fox/ESPN/ABC subscriptions.
The thing to remember about hulu is a TON of hardware remotes have a physical Hulu button. You wouldnt want to lose that kind of placement without remapping it to a new app.
I think the Fox News brand has probably rendered the rest of the Fox brand somewhat undesirable. At a minimum it's just too quickly associated with politics and divisiveness to use for entertainment products that are meant to be a pleasurable diversion.
I doubt rest of the world knows a lot about Fox News. Plus around half of the US doesn't mind Fox News. And half of the rest know Fox is separate entity than Fox News.
Knows a lot? Probably not. Knows enough to disapprove of it? I'd say so. Especially when limited to the market of people interested in buying American video content.
Disagree on that as well. There is going to more exposure for local channels with Fox in their names along with 20th Century Fox logo that comes on before movies.
The thing to remember about hulu is a TON of hardware remotes have a physical Hulu button. You wouldnt want to lose that kind of placement without remapping it to a new app.