And this is a challenge for a "new" format: if AV1 works on 90% of systems, and GIF works on 100%, then in many cases GIF is the clearly correct solution. Why would I throw away 10% of my money? Why would I ignore 10% of my customers? In many businesses, just a few customer calls because of this could seriously hurt profitability.
The article shows how to make a fallback that serves GIF in cases where AV1 is not supported. That saves you 90% of your bandwidth for 90% of your image loads.