I like Elizabeth Warren's idea (in the case of Google) to break up the sales side from the platform side, and let them compete like everyone else for advertising impressions in the exchange. I admit I may not understand the nuance here, but the idea is readily grasped, which is, perhaps, the most-important thing in getting political leverage behind it.
Not just merged into 3, but also eaten all the other independent competition that old ATT would have had. GTE was huge and not a Bell (largest independent ATT competitor). Their cellular network was originally half Vodafone. They bought MCI/Worldcom (largest long distance provider after ATT at one point.)
I like Elizabeth Warren's idea (in the case of Google) to break up the sales side from the platform side, and let them compete like everyone else for advertising impressions in the exchange. I admit I may not understand the nuance here, but the idea is readily grasped, which is, perhaps, the most-important thing in getting political leverage behind it.