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How many of those wouldn't have bought if there weren't a chat option? Who knows? Without that detail, however, this statistic is useless...


Author here. Correlation/Causation is certainly something I wonder about.

I can say anecdotally that the conversations were worth having. Most started neutral and ended with excitement.

Given that this is so easy to try, I recommend doing it. You'll also learn what things your customers wonder most about prior to buying.


Oh, I agree about having a chat option on your website, I just don't agree that that statistic is very significant, and it certainly doesn't mean that Olark increased your sales by 25%, I just wonder if people will take it that way...




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