Not meaning to be obnoxious but do you, or anyone else, have any suggested reading material on this and similar topics as they apply to web development?
Thanks, that is exactly what I was looking for. I'm somewhat surprised this isn't a larger topic in web design. Maybe I'm just looking in the wrong places.
I'd encourage you to reconsider your design goals and potentially run some usability a/b tests via mturk. I'd be very willing to scroll down a useful page with info. The current design makes me want to run away (no offense intended) rather than read/hire.