The article addresses this: "The only way to not have people in a satellite office is not to have a main office." You need to have no main office to have a remote-friendly culture. Otherwise you have second-class citizens who aren't privy to in-person conversations: even if you have good electronic communications system, people are going to just say stuff in person because it's easier. So if someone's looking for someone from a team to do something, they'll be more likely to pick someone in the office. Otherwise you'll have less attention to whether meeting rooms have working AV. Otherwise you'll keep an expectation of people working synchronously during working hours, and the remote benefit of "if you need to take care of your kids/run errands/etc. and work a little later, that's fine" doesn't materialize: it might be acceptable but it's not normal.
I think if I were applying to your company and I knew that you and your buddies were working together in person and that I was living in a different city, I would be so concerned about being out of the loop on conversations and whether that would limit my career growth that I wouldn't want to work there unless I could move to your headquarters.
(I'm not sure I buy the "room by themselves" argument; I'm quite happy working in coffee shops or libraries. And the article points this out, too. Certainly one thing a company could do with its unspent office budget is reimburse the cost of coworking spaces. But also, the traditional office arrangement before the open-floor-plan fad was that you're working by yourself in an office with a closable door or at least in a cubicle with limited sight / sound. And that seemed to work fine.)
I think if I were applying to your company and I knew that you and your buddies were working together in person and that I was living in a different city, I would be so concerned about being out of the loop on conversations and whether that would limit my career growth that I wouldn't want to work there unless I could move to your headquarters.
(I'm not sure I buy the "room by themselves" argument; I'm quite happy working in coffee shops or libraries. And the article points this out, too. Certainly one thing a company could do with its unspent office budget is reimburse the cost of coworking spaces. But also, the traditional office arrangement before the open-floor-plan fad was that you're working by yourself in an office with a closable door or at least in a cubicle with limited sight / sound. And that seemed to work fine.)