Maybe its the "uncanny valley" phenomenon for taste? When you get closer to tast...

		pkaye on April 29, 2019 \| parent \| context \| favorite \| on: Burger King is rolling out meatless Impossible Who... Maybe its the "uncanny valley" phenomenon for taste? When you get closer to taste of the real thing, people notice the differences more. But people like something totally different like a TJs veggie masala burger for what it is.