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It's actually not that crazy/secret, it's simply compressing a many-step process down into a single, flat step. Whenever I'm looking for a good domain name, I'm trying to consider things like searchability, is the .com available, are there no shorter .com's taken, are there already projects/apps/sites with very similar names out there, do the Google SERPs come back with off-putting results, etc.

I have done this by hand for a long time, but it's error prone and time consuming. Very straightforward to automate down into a one step process.




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