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I don't, purely because local merchants are very, very brand conscious and suspicious of new brands. It is why they keep giving their business to Yellow Pages and to newspapers. It's why Google's had such a hard time cracking the local market.

Groupon is the first tech brand that local merchants have totally bought into. Sure a percentage will be adventurous and go with the cheaper groupon-clone, but the vast majority will stick with the brand name imo.



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