BMW, Audi, GM, Jaguar, and other automakers I forgot to mention are surely grateful to Tesla for proving the concept that a market exists for electric cars.
These established brands are going to bring a significant amount of competition for Tesla over the next few years. They know how to make cars at massive scale, and they know how to make money doing it.
Tesla is a very impressive success story, but all of its troubles so far have occurred in the absence of strong competition. The next few years will be far more difficult. I hope Tesla succeeds, but I'm glad I'm not a shareholder right now.
These established brands are going to bring a significant amount of competition for Tesla over the next few years. They know how to make cars at massive scale, and they know how to make money doing it.
Tesla is a very impressive success story, but all of its troubles so far have occurred in the absence of strong competition. The next few years will be far more difficult. I hope Tesla succeeds, but I'm glad I'm not a shareholder right now.