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While I am skeptical as well, there are a few other scenarios that aren't being considered in your napkin math:

- Selling items other than crepes: coffee, tea, alcohol, soft drinks, snacks, etc all have great margins.

- If the place is a cafe, customers may stay and work/read and run a tab, increasing the average revenue per customer.

- Multiple customers may arrive as a group and run up a higher tab.

- Multiple locations: compounding revenue, higher reach, etc

There are probably many more things I'm not even considering.




Multiple locations was my first assumption. In fact, multiple locations, some of which had closed since the peak.




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