Yes, I spend a good amount of time doing marketing and sales, but I also spend a lot of time working w/ each engineering team, helping them to articulate and express their values. Culture is really hard to pinpoint. Companies (and especially eng teams) struggle to identify and convey what's actually unique about them, and many don't even realize they're different from other companies!
People sometimes ask me how I scrape content for each profile, but it's obvious to anyone who actually reads them that they're thoughtfully curated. A lot of time, care, and attention goes into each profile, which is what makes Key Values valuable.
If you're making 30 kUSD/month without any employees, it sounds like you could reasonably hire someone to take some of those responsibilities off your shoulders, freeing you up to do more stuff.
Have you considered hiring an employee or two to help with some of the basic responsibilities? Or do you feel that there may be some nuance to the work that you're hesitant to trust to someone else? Or, do you simply enjoy it too much to want to do something else?
You are spot on, my friend. These are the tough questions I've been asking myself every day for the last few weeks, and I'm still trying to answer them!
I've had two people/friends do a bit of contract work for me (a few hours a week), but I'm not sure if hiring someone full-time is the right move. Not only do I genuinely love what I do every day, but I also really want to soak up the freedom I currently have while I still can. Real talk, I'll probably enter mommyhood in 1-2 years, so not being beholden to employers, investors, or employees is something I want to cherish for a bit longer. But who knows! Only time will tell... :P
I guess for the companies you're interacting with you are part of your brand. If someone else was going to take over talking with them, it would probably feel different to them. In a way you're already a mommy of your business. It must be hard to change that status quo for yourself.
People sometimes ask me how I scrape content for each profile, but it's obvious to anyone who actually reads them that they're thoughtfully curated. A lot of time, care, and attention goes into each profile, which is what makes Key Values valuable.