I'd argue the complete opposite: every company and their mother is online these days, and nearly always they're a) doing something that's been done before and b) are nowhere near the amount of throughput that would require some kind of overcomplicated setup.
No, your company isn't special, and "innovating for your users" is probably the worst thing you could do, compared to delivering a good product using established practices that are tried and tested to deliver results.
No, your company isn't special, and "innovating for your users" is probably the worst thing you could do, compared to delivering a good product using established practices that are tried and tested to deliver results.