Simply see what the average contribution of people who contributed during the A/B testing was per image/button combination
We didn't measure the average contribution for each variation for this particular experiment but in future splash page tests we measured eventual $ per pageview for each variation and it was very closely correlated to % signup rate.
We didn't measure the average contribution for each variation for this particular experiment but in future splash page tests we measured eventual $ per pageview for each variation and it was very closely correlated to % signup rate.