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> "Bubbling" per se is essentially defined as that portion of Google's ranking algorithm that incorporates its opinion of you.

It's about incorporating Google's opinion of what you want to see, but you seemed to be implying that it is about incorporating Google's opinion of what you ought to see. I think that is somewhat misleading.

> The rest of it, the generic part of Google's algorithm, can and does reflect Google's desires as a company.

True, but what does that have to do with bubbling? Any sufficiently advanced search technology will have that problem whether it uses bubbling or not.




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