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How could email possibly be more performant? Its just a few blocks of text. I click on the email and it loads instantly because its already downloaded.


I think you’re looking at performance all wrong.

How long until the sender’s ad targeting subcontractors know you read it?

How long until they can act on that information to manipulate you into sending cash, voting to sabotage the government, or otherwise act against your own interests?

With static email, all of these latencies are in the days, or at least hours. With amp email, it can be accomplished in 100’s of milliseconds.




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