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  rewards that are comparable to those of a credit card
But who pays for those rewards?

With a credit card, my rewards are a partial kickback of the fees charged to the merchant. Those aren't present in a debit transaction, which may have just a small per-transaction fee that doesn't vary with purchase amount.

Where does that money come from? Is the plan based on selling demographic or purchase history data to third parties?




We do a partial kick off of interchange fees as well, since we are partnered with a smaller bank this allows us to have a larger merchant fee.




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