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Exactly. Any power structure will do it. The interesting aspect is how it is an emerging property through individual rewards, expectation, advertisement revenue (Not sure if I want to criticize P&G when they buy millions of dollar worth of ads from us?), going against ownership (How willing will WaPo be criticize Bezos). It's not necessary for there to be a conspiracy where people all meet on some secret island decide what to publish next.

And it's not as much about the individual power structures, but how they influence the media to do it. The new players since the last publication are the tech companies and how they have tremendous power to selectively give voice or silence to push a certain narrative. They are slowly replacing the traditional media companies as primary player that manufacture consent. It seems there is a current battle between the two and I think the tech companies are winning so far.




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