This may help explain why many companies focus so much ad budget on brand awareness and generally inserting their brand into the zeitgeist or popular memes and conversation.
Corporations rarely prize loyalty of any type: loyalty from employees, loyalty from customers... they don’t care.
Creating loyalty requires sublimating your own short term desires for the sake of promoting someone else’s interests instead. Corporations, as sociopathic legal constructs meant to encode ruthless pursuit of short term financial gain, are essentially incapable of acting this way.
This is why you have to pay so much to get new employees to join your team, or pay so much to acquire new customers. The corporation never cares to proactively reward existing employees or proactively improve products or reduce prices for customers.
So all short term attention is paid to seeding the necessary details required to acquire new supply of employees / customers / whatever.
Holding on to / valuing what you already have is just not a concept modern corporations have the ability to understand or articulate, despite lots of lip service about it.
Corporations rarely prize loyalty of any type: loyalty from employees, loyalty from customers... they don’t care.
Creating loyalty requires sublimating your own short term desires for the sake of promoting someone else’s interests instead. Corporations, as sociopathic legal constructs meant to encode ruthless pursuit of short term financial gain, are essentially incapable of acting this way.
This is why you have to pay so much to get new employees to join your team, or pay so much to acquire new customers. The corporation never cares to proactively reward existing employees or proactively improve products or reduce prices for customers.
So all short term attention is paid to seeding the necessary details required to acquire new supply of employees / customers / whatever.
Holding on to / valuing what you already have is just not a concept modern corporations have the ability to understand or articulate, despite lots of lip service about it.