Telecommunication services, namely, providing online chat rooms and electronic bulletin boards for transmission of messages among computer users in the field of general interest and concerning social and entertainment subject matter, none primarily featuring or relating to motoring or to cars
i'm guessing they met opposition from a "face" trademark holder in a field relating to motoring or cars.
According to the documents, the EU trademark (#3852779) amended its class after opposition based on likelihood of confusion from the Spanish version of the (American) Automobile Association, RACE:
i'm guessing they met opposition from a "face" trademark holder in a field relating to motoring or cars.