Whoah! You realise you are referring to yourself as 'we'? You realise that you are losing your voice as an individual, and taking on a more neutral tone that represents a company? You realise what is happening, right? Your company is no longer a collection of startup founders, it's just a polite 'we'.
Lose that, it's the new world. Companies are made up of vocal intelligent people, not neutral hollow 'we's.
If you look at his profile he gives his real name and his company and he clearly stands behind and owns his comments. You seem to be pushing "Cluetrain" as some form of political correctness. At some point a company becomes more than a collection of startup founders, which it must to succeed, and makes commitments as a firm based on a working consensus. I don't find it hard to believe that the founders talked over what books had been most useful: for me the "we" sounds natural now hollow.
Lose that, it's the new world. Companies are made up of vocal intelligent people, not neutral hollow 'we's.