Maximising shareholder value is very often not what's best for shareholders. The current popular myth that it is somehow mandatory has been coincident with a definite change for the worse.
Hasn't Amazon been notable for actively avoiding profit through much of its existence?
They reinvested their profits in themselves. That's not really avoiding profit (and I think there is a definition of profit that includes the company gaining value)
Hasn't Amazon been notable for actively avoiding profit through much of its existence?
https://www.forbes.com/sites/stevedenning/2017/04/27/harvard...
https://skeptics.stackexchange.com/questions/8146/are-u-s-co...