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If It's Not Data Driven, It's Not Marketing
(
reifyworks.com
)
1 point
by
craigkerstiens
on March 5, 2019
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1 comment
icedchai
on March 5, 2019
[–]
I worked at one company. The marketing team spent months changing one part of the logo from green to blue, updating it on all web sites, collateral, etc. It was barely noticeable. Results were not measured.
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