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Probably. Meal kits may become available in supermarkets, though. They have a big advantage - a cold chain. They can keep something cold from the plant that made it to the moment the user takes it out of the cold case. The mail order people can't do that.

The Doordash/Uber/etc crowd can't even keep things warm.



It kinda boggles my mind why the big supermarket chains aren't all over this!?! (I'm looking at you Loblaw)

The service I'd like would either deliver or pickup 2-3 pre-measured ready-to-prep meals in re-useable containers (i.e. glass/stainless that I return to them for re-use).

In large urban centres already serviced by a big grocer this would seem to be such a great way to lock consumers into their product!


One of the Kroger stores near me has meal kits next to the salad bar.


I really think Kroger should just release recipes to their ClickList service. Why limit it to 5-6 pre-packaged meals with dubious produce selections visible through the plastic.


Safeway bought Plated for that reason




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