Biggest missing piece here is what drives the plan and the development. Delivering value? How is the value defined and where's that coming from? Customer surveys every few months? Number of clicks on a feature or page?
Can't have a great product launch without understanding the customer and that includes acquiring them through sales & marketing. Iterative development is almost a given at this point.
Can't have a great product launch without understanding the customer and that includes acquiring them through sales & marketing. Iterative development is almost a given at this point.