Nothing about Amazon’s abuse of their customers surprises me anymore. Their “Amazon’s Recommemdation” is a joke too, and they’re associating their brand with garbage.
Par for the Amazon course, cheap Chinese knockoffs. If they had anything other than a highly permissive refund system, they’d already be drowning in lawsuits. They must bleed refund money though, and I thought Bezos was all about right margins?
> They must bleed refund money though, and I thought Bezos was all about right margins?
That's the part that worries me. Amazon surely knows this is a problem, and I'm sure they know much more about it than we do. And yet they allow it to continue. It genuinely makes me concerned for the future of their business, where they know actually providing a quality experience is going to hammer their revenue/profits.
What percentage of customers go through the refund process? I think I refund maybe one purchase every 4-5 years, for all of my retail activity combined. I don't believe I've ever bothered with Amazon.
I wish I was as discerning a buyer. I send back half of what I get off of Amazon, something like once every other month. By volume it's a lot more than I return anywhere else except for games impulse purchased and "returned" to Valve on Steam.
The article mentioned one example of someone returning around 1/10 items. Considering how bad their counterfeit problem is now, I'd say that's pretty low when an uninformed customer could probably expect more than that many items to be disingenuous.
If it's around 1/10, it must be over a long period of time. There have certainly been periods where I've returned _way_ more than that, including things like 'These headphones I bought a year ago have broke, this hard drive I bought 6 months ago has stopped working, AND I'd like to return this expensive item I've just bought, and the only other things I've bought recently are £5-10 books'.
I suspect it's more likely to be done on total purchase _price_ - I spend a fair amount of money on things that are very difficult to counterfeit (video games), so they are obviously never returned, which probably tips the balance back in my favour (the fact that I'm in the EU, and have a statutory right to return (for any reason) may also be a factor).
Also vendors buying UPC codes off eBay. Ends up getting merged because surprise, those “unique” codes are not so unique. Amazon needs a better system for that.
I'm not sure that's the source of the problem here. There are multiple variants of this particular product, but they are all substantially similar to each other, and completely different from most of the products being reviewed.
