"Inordinate" is in the eye of the beholder. Free speech is curbed all the time in the interests of maintaining smooth operation of society, and as even the most intelligent among us tend to forget, free speech is not guaranteed on platforms like Facebook. There are quite a few laws on the books about hate speech, and how that extends to, say, Facebook ads, is what's being discussed here.
"There are quite a few laws on the books about hate speech"
In the USA I believe there are zero. [1]
There's a misnomer that free speech only exists somewhat arbitrarily as a bill of right. In fact, we actually value free speech even when granted by a private entity.
