I worked for a company that did something similar (they said they sent a portion of profit to a non-profit of the user's choice, which was true, but if the user didn't designate a non-profit, then the company would keep the money... something close to 50% of the users didn't bother to designate a non-profit after signing up).
I brought a feature to remind these users to designate their non-profit, but the company had no interest in doing so since it would reduce their revenue. And this came from the top, it wasn't a product manager decision.
The company is no longer around, but I didn't stick around long after that, it seemed unethical.
I brought a feature to remind these users to designate their non-profit, but the company had no interest in doing so since it would reduce their revenue. And this came from the top, it wasn't a product manager decision.
The company is no longer around, but I didn't stick around long after that, it seemed unethical.