"Influence: The Psychology of Persuasion" by Robert Cialdini
This explains so much of human behavior, but I hesitate to recommend it to people because it is so easily weaponized. To borrow from Harry Potter, it's the closest thing I've seen to a book of charm spells, but was written as a defense against the dark arts. Better everyone read it rather than just the marketers.
What I really love about this book is how much of politics it has explained for me, including the downfall of the USSR and the American civil rights movements, but also newer events like Schwarzenegger's poltiical career.
If you like this, I'd also recommend:
"Thinking, Fast and Slow" by Daniel Kahneman
"Predictably Irrational" by Dan Ariely
"The Power of Habit" by Charles Duhigg
All are in a similar vein. For more focused book on human behavior, I recommend first time team leads/managers read:
"Switch" by Dan and Chip Heath
A solid guide to changing organizational behavior.
This explains so much of human behavior, but I hesitate to recommend it to people because it is so easily weaponized. To borrow from Harry Potter, it's the closest thing I've seen to a book of charm spells, but was written as a defense against the dark arts. Better everyone read it rather than just the marketers.
What I really love about this book is how much of politics it has explained for me, including the downfall of the USSR and the American civil rights movements, but also newer events like Schwarzenegger's poltiical career.
If you like this, I'd also recommend:
"Thinking, Fast and Slow" by Daniel Kahneman "Predictably Irrational" by Dan Ariely "The Power of Habit" by Charles Duhigg
All are in a similar vein. For more focused book on human behavior, I recommend first time team leads/managers read:
"Switch" by Dan and Chip Heath
A solid guide to changing organizational behavior.