I have the same unsettling feeling as you. The conspiracy theorist in me is definitely on high alert and sees it as an attempt at conditioning this generation towards accepting a lower quality of life than their parents had. If we can be made to actually believe we want to live in tiny cramped homes and apartments, then when it comes to pass we won’t get out the pitchforks and torches and riot.
Eating bread and plain water is healthy, and good for the soul!
Bicycling instead of driving is good for the environment and keeps you fit!
Living in a van is freedom and ultra mobile!
Note that none of these statements is wrong, but they are arguably propaganda aiming to get people accustomed to living with less.
Curious, I'd say many of us younger folks see it in reverse: our parents got roped in the propaganda of "consume now and pay later, you'll certainly be earning more", and then the lie was exposed, and they're left unemployable and with a crippling mortgage. Under this perspective, by giving up on superfluous crap, we're just keeping our eyes wide open, because we're fully aware that we'll get fucked sooner or later.
Then again, that may be fully the intention of the current propaganda: it's harder to fight when everyone is just trying to protect themselves.
Yet mobilization, like tiny houses, is itself rather fashionable nowadays. Are we sure that's not propaganda?
Yea, there are pros and cons to bigger and smaller homes. It’s just that the marketing of the Tiny House “Movement” and the constant pushing for us to be happy with small apartments instead of houses reminds me of Huxley. “Alpha children wear grey. They work much harder than we do, because they're so frightfully clever. I'm awfully glad I'm a Beta, because I don't work so hard.”
I don't see that kind of sentiment in people I know who like tiny houses. If anything it's the opposite: they work a lot harder to save up to buy a tiny house (it's like 200k) vs continuing to rent. It's also harder to go against the grain than it is to flow with what society tells you to do.
Look at the flip side - if a big chunk of people go for those memes, it takes pressure off the price of houses. I would love for houses to become unfashionable. Then I could buy more house for less dollars.
you could live in a smaller home. 1500sq ft is plenty enough for a family of four. How I know? I grew up in one. If your mortgage banker tells you you could buy 600K house, don't ever fall for that trap.
Eating bread and plain water is healthy, and good for the soul!
Bicycling instead of driving is good for the environment and keeps you fit!
Living in a van is freedom and ultra mobile!
Note that none of these statements is wrong, but they are arguably propaganda aiming to get people accustomed to living with less.