Because people want what they create to be seen by other people.
And today that means they have to use Instagram or Twitter. Or maybe Medium. Or something else very highly constrained.
So you see a fucktonne of creativity within the very narrow bounds of those formats: Our level of innovation when it comes to the 280-character format is through the goddamn roof.
Otherwise, the perceived effort required to create something innovating and fun/weird simply isn't worth the result. Unless you're doing it for a client.
And today that means they have to use Instagram or Twitter. Or maybe Medium. Or something else very highly constrained.
So you see a fucktonne of creativity within the very narrow bounds of those formats: Our level of innovation when it comes to the 280-character format is through the goddamn roof.
Otherwise, the perceived effort required to create something innovating and fun/weird simply isn't worth the result. Unless you're doing it for a client.