First of all I doubt that most people who go into this have a feeling of desperation, especially not the teenagers that are targeted. (I do sort of have an issue with the targeting, though when I think about it, I bet that teenagers actually understand what they are giving up better than 50 year olds). So I would rephrase that as "are we, as a society, ok with people _wanting_ $20 more than privacy", to which my answer is yes. I guess I would have a problem if it were desperation, but then I don't think that in this sense being "desperate" for $20 off a smart phone plan is correct usage of the term.
