On: Apple Financial Results – Q1 2019 Conference Call LIVE

[Someone1234]

They do if they want accurate comparison of growth. Otherwise you're just measuring inflation by proxy.

A lot of companies are actually flat when you adjust for inflation.

[scarface74 → Someone1234]

I’m not arguing that you are not technically correct.

I am saying that when analysts and companies compare year over year growth, they generally don’t express it in inflation adjusted terms. If that were the case, Microsoft reached an inflation adjusted market cap of $1 trillion right before 2000 I believe.