There is just so much wrong with this article I don't have time to really list it all.
But the bottom line is the author fundamentally misunderstands Apple. They DON'T WANT TO BE MICROSOFT! They don't want to be a platform company. They don't want to run everywhere.
As they've said over and over again they want to create great products. That's their motivation being a platform for Windows isn't at all compatible with that goal.
(Plus as they've said time and time again they make around 1% gross profit off the app store which means it isn't really worth it financially either)
But the bottom line is the author fundamentally misunderstands Apple. They DON'T WANT TO BE MICROSOFT! They don't want to be a platform company. They don't want to run everywhere.
As they've said over and over again they want to create great products. That's their motivation being a platform for Windows isn't at all compatible with that goal.
(Plus as they've said time and time again they make around 1% gross profit off the app store which means it isn't really worth it financially either)