Nothing in this article is even vaguely unique to fortnite. It’s a passable description of many f2p games - which don’t have fortnite’s success. That makes it a pretty poor argument for these factors being the key.
Hello, Matt from Gallantway here. In some ways, I agree. In fact, Your comment reminds me of the video 'everything is remix'... What do you think we missed? Perhaps a better baseline for comparison would be digging into strategy & tactics from the perspective of PUBG vs Fornite?
I think that comparison would be interesting, as well as perhaps a third title that carries many of the same marketing mechanisms but in a different genre, to control for trends in that vein. Perhaps something like Path of Exile or Hearthstone.
You agree that your article does not identity anything unique and makes a poor argument? Then you ask for what you missed! What you missed is any marketing insight!
