Facebook deals could very easily be the new adsense.
How? I don't have a Facebook account. I do need to search the web, though.
Google's advertising platform is strong because they put their ads where I need to be. Facebook is not as strong because I don't need to check-in with Facebook when I go somewhere. Some people think it's fun, but what I've noticed is that most people stop using Foursquare after the first week or so. Is Facebook any different?
Network effect, and not much else. They have the userbase to persuade businesses to give better deals than 4sq or Gowalla, and that will in turn entice users to use it.
Compare this to Google search ... how else are you going to
find stuff on the Internet?
A lot of interesting stuff on the internet I find in my FB news feed where my friends are posting it or liking it.
For shopping it has even more weight: I am more likely to look at what my friends recommend vs. some random stuff out of search.
How? I don't have a Facebook account. I do need to search the web, though.
Google's advertising platform is strong because they put their ads where I need to be. Facebook is not as strong because I don't need to check-in with Facebook when I go somewhere. Some people think it's fun, but what I've noticed is that most people stop using Foursquare after the first week or so. Is Facebook any different?