Maybe this is off-putting because the term *business plan* has a lot of baggage....

		rguzman on Nov 11, 2010 \| parent \| context \| favorite \| on: An Open Letter To Business People Maybe this is off-putting because the term business plan has a lot of baggage. However, the point remains valid and correct: you need to have a realistic and executable plan for how to get users. "Build it and they will come" fails way too often.